CPRM Teams up with their clients
Carlton Public Relations & Marketing (CPRM), a boutique firm in Lexington, Massachusetts, catering to startups, works with clients in vastly different fields. The companies have different business models, priorities, and needs. In this fast-moving world, CPRM policies need to remain nimble and produce results without disrupting their clients’ daily lives. That issue mirrored CPRM’s internal ones as well. Since the agency staff hires marketing and public relations professionals with a variety of skills and experience, they want to maintain a flexible, collaborative workplace. At CPRM, the team regularly creates documents and shares them internally and with their clients who use Google Drive, Dropbox, Office 365, and other platforms. The agency needed a flexible and customizable way to organize their files.