Words Matter

When a SharePoint developer talks to an Exchange engineer and they use the term ‘Groups’, they are each 100% sure they know what they’re talking about. They’re also 100% sure they understand what the other is talking about. Each one is 100% right and each is talking about something completely different.

CPRM Teams up with their clients

Challenge:
Carlton Public Relations & Marketing (CPRM), a boutique firm in Lexington, Massachusetts, catering to startups, works with clients in vastly different fields. The companies have different business models, priorities, and needs. In this fast-moving world, CPRM policies need to remain nimble and produce results without disrupting their clients’ daily lives. That issue mirrored CPRM’s internal ones as well. Since the agency staff hires marketing and public relations professionals with a variety of skills and experience, they want to maintain a flexible, collaborative workplace. At CPRM, the team regularly creates documents and shares them internally and with their clients who use Google Drive, Dropbox, Office 365, and other platforms. The agency needed a flexible and customizable way to organize their files.